Fri.Dec 02, 2016

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Traditional Wisdom

The Tao of Project Management

Projects teams tend to start out with boundless enthusiasm. They are going to change the world (or at least a small part of it) for the better. It’s usually as we get to the middle stages of a project that the problems start to emerge. The project manager’s role is to facilitate and clarify conflicts. But this is not something we get taught, it relies on common sense (which is difficult to teach) and traditional wisdom (which has to be gained).

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Stages of Building the Content Marketing Strategy

TimeCamp

Content marketing is based on clarifying the exact target group to which the message is directed – we call such group persona. If we do not specify the addressed, the messages won’t actually be directed to anyone. While “designing” the persona we should take into account the views and opinions of all the people in […].

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