The business case is implicit in what we do
Ron Rosenhead
SEPTEMBER 25, 2016
Not my words but the words of a client. She is a senior executive asking for some support. Below is the substance of the conversation starting with what do you mean by that? Client: Well, because of the nature of the business, it’s already within what we do. Ron Rosenhead (RR): Would you mind if I questioned that? Client: Well….yes …OK. RR: The business case is the justification for the existence of the project on the basis of its benefits to the business or stakeholders.
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