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Agile Project Management for Marketing

Rebel’s Guide to PM

Agile project management for marketing has been a growing trend since the publication of the Agile Marketing Manifesto in 2012. The main differences between agile in marketing and its software predecessor are: Marketers don’t love Scrum as much as developers, because it doesn’t fit the marketing context.

Agile 414
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Agile Project Management: The new go-to for marketing teams in 2020

Rebel’s Guide to PM

Agility in marketing has been a growing trend since the publication of the Agile Marketing Manifesto in 2012. The main differences between agile in marketing and its software predecessor are: Marketers don’t love Scrum as much as developers, because it doesn’t fit the marketing context. Does Agile work for marketing?

2020 309
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De 2e druk van mijn boek “Scrum Wegwijzer” is beschikbaar

Gunther Verheyen

Mijn boek Scrum Wegwijzer ( Een kompas voor de bewuste reiziger ) is de Nederlandse vertaling van mijn Engelstalige “smart travel companion” getiteld Scrum – A Pocket Guide. Scrum Wegwijzer 2e druk nu beschikbaar! Dat werd het Engelstalige Scrum – A Pocket Guide (A Smart Travel Companion). Gelukkig maar.

SCRUM 84
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Disciplined Agile & SAFe

International Institute for Learning

They build on lean-agile thinking, and standard Scrum, Kanban, and DevOps practices. The Project Management Institute acquired DA in 2019 to extend its agile capabilities. Dean Leffingwell released the first version of SAFe in 2012. The release train engineer serves as the scrum master for the program.

Agile 59
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In-Depth: What a Social Systems Perspective Teaches us About Change

Scrum.org

like choosing for Scrum?—?they These norms range from very basic ones, like attending a Daily Scrum every day, to abstract ones like “work together towards a shared goal instead of working on your own tasks” and “delivery small, working bits of product frequently instead of huge chunks occasionally”. Why Is Change Hard?

2012 155
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3 Business Transformation Success Stories and What We Can Learn From Them

Runrun.it

As a mid-sized state run bank, DBS already had its hands full in 2019 due to new fintech startups offering exceedingly competitive solutions to traditional banking. Lean processes can be instituted at every step of a company’s infrastructure. And boy did they succeed! Their app also wasn’t performing as well as WW hoped.

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Risk Management Resources

Herding Cats

“Project Risk Identification Based on the Interaction of Risks from the Approach of Multi-Agent Simulation,” Peng Huang, Peng Di, and Jinrui Li, 4 th International Conference of Energy Equipment Science and Engineering , 2019. 85 1 Feb 2019. “An Claude Bocquet, Reliability Engineering and System Safety , 2012. Panaitescu, M.