Agile Project Management: The new go-to for marketing teams in 2020
Girl's Guide to PM
APRIL 16, 2020
The main differences between agile in marketing and its software predecessor are: Marketers don’t love Scrum as much as developers, because it doesn’t fit the marketing context. This is a guest contribution from Monica Georgieff, Agile Coach and Trainer at AgileSherpas. Monica Georgieff.