Agile Project Management for Marketing
Rebel’s Guide to PM
MAY 11, 2022
The main differences between agile in marketing and its software predecessor are: Marketers don’t love Scrum as much as developers, because it doesn’t fit the marketing context. Her recent eBook, Lean and Agile Marketing with Kanban, is a detailed guide to applying these tried and true Agile practices to the world of marketing.
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