Ad agencies are the key players for any brand. All the marketing tasks are under an agency’s wing. The modern advertising world is more complex than it sounds. An ad agency has to create, plan and manage all aspects of the client’s advertisement. There are plenty of hurdles that block the way to a perfect marketing campaign. Out of them, the most common is the communication gap.

“The way a team plays as a whole determines its success. You may have the greatest bunch of individual stars in the world, but if they don’t work together, the club won’t be worth a dime.” — Babe Ruth

Communication must involve a shared understanding with teams within the organization and with clients. Your clients see you as the ‘blue-eyed boy.’ They expect perfectionism in every task. Many companies are not well-organized when it comes to managing projects and delegating tasks. No matter what type of ad agency you work in–Above The Line, Below The Line, Through The Line–communication is common in all.

In a project, say, banner designing, it was tiring for you to get the design approved. One of your team members misinterpreted the weak area of the design as directed by the client. Then, again the output was not as per the client’s expectations. Why did it happen? Emails were the mode of communication. Communication Gap or lack of proper communication opportunities is the answer. But you might not have experienced the situation if you have been using a dedicated tool to communicate.

In a market forecast conducted by Apps Run the World, results showed that in 2016, the collaboration application market grew by 2.6%, reaching almost $8.2 billion in licensing and subscription revenues. According to them, at this rate, the market is expected to reach $9.5 billion by 2021.

There are tools to help you map projects and communicate with your team from start to finish seamlessly. Most importantly, you can use a communication tool to evenly work with teams having different time zones. Communication Tools help to put everyone on the same page when you’re not in the same room at the same time.

‘Marketing is communication’ and being the manager of an advertising unit, you need to go the extra mile to add more value to it. Before looking at the list of the best team communication tools, see how tools can actually help you streamline your work and deliver projects on time.

How Using A Team Communication Tool Can Transform Your Business?

Communication is a lot more than standup meetings and retrospectives. It also includes file sharing, group discussions, getting the work approvals without any trouble. Want to have a rocking agency-client relationship? You should check how communication takes place in your organization. Communicating with clients or team members have different angles, but there are all-in-one tools to help you bring everything in one place.

Here’s how team communication tools can help you with that:

1. Assigning Roles Is Trouble-free:
   Assigning roles and responsibilities is time consuming when you work manually. You can’t quickly get to know who is doing what. But team communication tools can help you with this. You can easily grant access levels to copywriters, web designers, and production artists or anyone part of your project, as per your workflow.
2. Quick Task Allocation: We all hate long meetings. Sometimes they become soul-sucking and painful. Meetings kill creativity, which is unaffordable, creativity is the soul of advertising and branding. Your workforce has to be visionary and artistic. So, why not avoid such meetings and utilize those 30–60 minutes to create something productive? Team communication tools enable you to create tasks at one place & assign them to multiple people without any fuss. All your team members will get to know their tasks, subtasks sitting anywhere in the world.
3. Hassle-free Work Approvals: After the banner designs are ready, the next step is to get them approved by the client. But getting this work done is easier said than done. If you’ve wasted a lot of time and money to get work approved by clients and the process gets frustrating very often, then it’s time to make a change. You need to switch to the proofing tool to get rid of confusion and delayed feedback and speed up the reviewing process.
4. Quickly Find Files & Documents: It’s important to keep your team in sync. Suppose a client has asked for a copy of the design made a few months ago. Instead of quickly presenting it; you see your team muddling up to find it keeping aside the rest of the work. But this doesn’t happen when you use a team communication tool that brings files and documents at a central place.
5. One-to-one Or Group Chats: Marketing and advertising agencies have a limited inventory of human resources. Time management plays an important role in the advertising industry. You can’t waste hours waiting to get answers. So, to run your business more efficiently, you’ve got to budget your team’s time carefully. What do you need then? Effortless work conversations to share ideas and projects instantly. One-on-one and group chats are the solution. Moreover, you can chat with your clients to quickly get their suggestions.
6. A Supplement To Email Conversations: Employees spend 28% of their time checking and responding to emails. Do you email your team members or clients to exchange information? Scrolling through a crowded inbox is a thing of the past. You can easily communicate with your team members and discuss topics without any trouble. Stop going back and forth in lengthy email threads, create discussion topics, share ideas and files at one place. What more? Use a team communication tool to easily add comments, mention people and proof designs without any communication breakdown.

Do you think these benefits of using a team communication tool have left a mark on you? Then why not take a look at the top 5 tools and help yourself to transform the way you work.

5 Best Team Communication Tools For Ad Agencies

1. ProofHub:

It is a team communication tool that can bring your project back on track. It is one of the tools that can solve the conversational problems and get you the right information at the right time. See how:

• Put Your Tasks In Order: Set task dependencies and bring order to chaos. No more moving from one seat to another to determine the sequence of activities. You can scrap this question, “Who’ll be working on this next?” after using ProofHub’s Gantt chart. You’ll not bear the consequences of unplanned projects and easily plan projects, modify schedules, and visualize tasks in a timeline view. Hence, avoid communication overload.
• ‘Who Works On What’ Is Accessible: Rather than poking teammates to get work-related updates, see work moving through multiple stages in Kanban board. Easily attach files and documents to the boards & find them quickly in an organized way. You can buy yourself more time by assigning tasks and creating subtasks in a dedicated space.

“Introduce transparent communication in your team with ProofHub. Click here to get a free trial.”

• Eliminates Confusions: Avoid any misunderstanding using custom labels and prioritize, and differentiate tasks easily. Hence, no need to move to-and-fro to get the details.
• Easy Notifications: Get notified about recent activities and avail easy communication services through real-time desktop, email and mobile notifications.
• Multilingual Interface: Language is no more a communication barrier with the easy interface of ProofHub. Set a language and communicate with teams and clients without a hitch.

“Impressed already? There are more features to enjoy in ProofHub mobile app. Try Now!”

2. Bloomfire:

It is a tool that centralizes knowledge and empowers your teams to access information by themselves removing information hierarchies. It shares organization-wide knowledge and helps your team to get what they want. Now, individuals of your ad agency don’t need to wait for long hours time and again to get access to the required information. It is a single-spot where the employees can land to find the required information and keep themselves aligned & moving. Use Bloomfire to ease decision-making for stakeholders. You can amplify your insights and help them find the research and insights they need to drive business decisions.

3. Zoom:

Zoom needs no introduction. It brings people together by offering easy communication ways. This multifunctional cloud-based tool has made communication easy. It features HD video conferencing, group messaging and online meetings. It also enables you to record & store those flawless videos. This easy-to-use platform allows instant chatting and screen sharing during video conferences. You can attach files to conversations and integrate any 3rd party teleconferencing service. You can easily integrate tools with Dropbox, Google Drive, HubSpot, and many other tools and share key information seamlessly with your team. You can change role permissions and grant access to users accordingly.

4. monday.com:

You don’t need to worry about communication when you use monday.com. It empowers team communication by supporting collective decision-making by syncing all information in a single, accessible hub. It is one place to stay on top of who’s responsible for what without any hassle. It enables you to communicate the update easily by @mentioning the person and promotes a wide sense of ownership. They say gifs speak a million words, they have a collection of 1000’s of gifs to communicate succinctly. Moreover, you’ve got a voting column to decide something as a team easily and quickly. Communication is accessible with easy voting. Your team members can cast their vote in one click.

5. Wimi:

Wimi enables transparent communication with the help of discussion channels. You can send direct messages and have real-time interactions. It lets you quickly share and organize folders with your teammates and clients. You’ve got the right to manage accesses–define specific access to project data. Unified workspaces at Wimi efficiently gather teams on the same platform. It makes all meetings, appointments, and deadlines accessible on the same platform. Say goodbye to poor communication with Wimi.

Final Thoughts

Communication is a fundamental requirement of every industry, so why not make it more accessible with the help of tools. Using team communication tools will help to streamline work processes, encourage inputs from the entire team. Choose the tool that best fits your needs, organizational workflow and communicate with your team in a breeze. Make your promotions heard, develop clarity, ensure productivity and help your clients stand out to get the results.

If you enjoyed this…

Read the other articles:

1. 12 Steps to Establish a Connection Between Remote Workers & Your Company
2. Importance of Teamwork and Tips to Become a Team Player
3. Employee Empowerment: The Right Way to Do It
4. 12 Best Collaboration Tools To Keep Projects on Track

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