10 Tools To Effectively Manage All Your Social Networks Under One Roof
It’s a crazy time, isn’t it? More people are active on social media compared to the previous year with more than 4.5 billion people using the internet at this time. That means more audience to target for your brand!
The worldwide use of social media is growing with Facebook being the most popular social media platform. Mentioned below is the average time people spend daily on these social media platforms:
Facebook — 38 minutes
Instagram — 17 minutes
Pinterest — 14.2 minutes
Twitter — 3.39 minutes per session
LinkedIn — 9–10 minutes
TikTok — 61+ minutes
It’s interesting to see TikTok being the platform with the highest average hours spent but it totally depends on where your target audience lies and when you want to target them.
Social media marketing gives businesses the possibility to create contact channels with their clients, to advertise their products, to develop brand stock, and to enhance client faithfulness. About 71% of customers who have a great experience with a brand in social media are likely to recommend it to others. Social media helps improve accountability, which, given the obstacles it poses, can be beneficial for brands.
So the question here arises, how do you manage all of your social media activities?
You can’t be online every time to keep your audience engaged or always be present, right? There just isn’t enough time to get everything done, from finding new ideas for content to observing your rivals. You need to pick the right tools that help you get your work done efficiently
So, here we have picked the 10 best tools that will help you to manage all your social networks under one roof -
1. ProofHub
ProofHub helps you easily plan, collaborate, organize, and deliver projects in all the sizes you want and at your time. It also integrates with the applications you already use including Google Calendar, Google Drive, One Drive, and so on. ProofHub will help you and your team achieve goals with a set of tools and features by exchanging notes, reports, schedules, and timesheets with their respective team members.
Why use ProofHub
- This tool facilitates you with white labeling and helps teams and organizations to coordinate their projects and activities in a centralized and unified environment.
- The communication and collaboration features are quite user-friendly that help make the feedback process faster.
- It has a built-in approval process for streamlining the workflow.
- It has interconnected features that utilize and present user information whenever the user needs it.
- It has a real-time reporting tool that shows the status, progress, and specifics of projects and resources
ProofHub has its basic plan starting from $45/per month and offers a free trial as well.
2. Iconosquare
Iconosquare is a powerful analytics, management & scheduling platform for brands, agencies, & companies to monitor their social media activity. Through an easy-to-use platform, anyone can leverage industry-leading tools & analytics to grow their online business on Instagram, Facebook, & Twitter. Iconosquare is trusted by over 10,000 agencies and businesses for social media management, content scheduling, & automating posts. Simple dashboards & beautiful layouts make this platform incredibly appealing.
The best features of Iconosquare are
- Social media analytics & reporting to help you understand where your followers are the languages they speak, and their age/gender. Get detailed analytics for each post: likes, comments, engagement rate, reach, impressions, etc. Measure, benchmark, and improve your paid/organic social media performance with in-depth, actionable insights. Download clear PDF or CSV reports to show your team, manager, or clients.
- Detailed profile activity shows you which links are working to drive traffic. Follow & engage in conversations about your social media profiles, and export your comments as CSV files. Track your competitors performance, understand how you stack up against the competition.
- Hashtag tracking & performance, so you can be smart about your hashtag usage to get the largest exposure & results.
- Save time by drafting, scheduling, & automatically publishing content. Preview your Instagram feed before posting your content. Understand your best times to post for maximum engagement. Save captions and hashtags in lists. Send posts for approval to your clients before publishing.
- Take care of multiple social profiles for different clients within the same dashboard. Create custom dashboards for an easy overview of your most valuable metrics. Add team members and assign them different roles & permissions.
Iconosquare also offers free tools such as Instagram Audit, Facebook Audit, Social Media Calendar, Omnilink, Random Comment Picker & Twinsta. Iconosquare plans start from $49/month and they offer a 14-day free trial.
3. SocialPilot
SocialPilot is a robust social media management tool to simplify control of social media for agencies, teams, and businesses. It helps consumers at every step-right from publishing posts on their profiles to analysing the success of their posts with downloadable reports. About 115,000 + organizations rely on SocialPilot to handle their social media, plan social media updates, boost customer interaction, and analyze data at a pocket-friendly price.
The best features of SocialPilot are
- It has powerful social media analytics and white-label PDF reports. You can even email the reports to your clients from the dashboard.
- You can keep track of Facebook mentions and messages with the Social Inbox.
- It lets you manage multiple clients’ social media and collaborate with your teams.
- Discover and publish popular content with content curation.
- Automatically post to your social handles with RSS feed integration and bulk upload up to 500 posts in one go.
SocialPilot plans start from $25/month where they even offer a 14-day free trial.
4. Hootsuite
Hootsuite is one of the tools known as a “Social Media Management System”. It allows you to keep track of your various social networks and monitor them. It will allow you to track what people think about your brand and help you react immediately.
Hootsuite was created to help people connect and do interesting things together on social media. If you’re running a small team or taking a big leap forward to change your social enterprise completely, Hootsuite can help you unlock the power of human interaction and bring amazing things to life.
There are also cons of using this tool and one of them is that the free version of this tool has limited features. Other drawbacks include that you are restricted to the URL shortener, the collaborative teams feature is also exorbitant.
Hootsuite comes with a 30-day free trial and the starting plan costs $29/per month.
5. ContentStudio
ContentStudio is a multi-use tool for managing social media and content marketing. The tool enables you to find, write, and distribute the best content. It has a suite of content creation, publishing, planning, analytics, and automation products to help marketing teams work effectively and collaborate efficiently.
There are also disadvantages of using this tool and one of them is that they do not have conversion tracking. This tool also does not have some of the advanced features such as being able to do auto-tags posts with UTM parameters. ContentStudio also does not have 24*7 chat support.
ContentStudio plans start from $39/per month and offer a 14-day free trial.
6. SocialBee
SocialBee is an all-in-one social media management tool that helps businesses and professionals manage their social media profiles more effectively. It is a powerful platform that provides a wide range of features to streamline social media management across various networks, including Facebook, LinkedIn, TikTok, Instagram, Twitter, Youtube, Pinterest, and Google Business Profile.
Here are some of the best features of SocialBee:
- SocialBee’s content calendar allows you to plan and schedule your social media posts in advance, making it easier to stay consistent with your posting schedule.
- The AI Assistant generates engaging content ideas, captions, and hashtags for your posts, helping you avoid writer’s block.
- In the Post Editor, you’ll be able to create visuals or add images and gifs to your posts to make them more engaging for your audience.
- SocialBee’s recycling and repurposing features allow you to republish successful content and reach new audiences in no time.
- The Analytics Tab provides insights into how well your social media content is performing, allowing you to optimize your social media strategy.
SocialBee plans start from $19 per month. Users can also try the platform for free for 14 days (no credit card required).
7.Buffer
Buffer is a web and mobile software tool designed to manage social network accounts by providing how a user can schedule updates to Twitter, Facebook, Instagram, Instagram Stories, Pinterest, and LinkedIn, as well as review their performance and engage their networks.
One of the biggest drawbacks that buffer has is that its pricing is very confusing as it has different prices for publishing, analyzing, and replying. It also does not monitor mentions, hashtags, and searches.
The starter plan costs $15/per month and has three plans to provide to its users along with a 14-day free trial.
8. Canva
Canva is a graphic design platform that enables users to create presentations, graphics, posters, and other visual content on social media. It is available on the web and as an app for your smartphone and includes millions of images, fonts, models, and illustrations. Using Canva, you can design anything and publish anywhere.
The difficulties that you will face while using Canva are that you cannot change dimensions of an image once you start it, you cannot combine content for exporting your work, it doesn’t have enough pre-made templates for standard sizes such as Twitter photos, Facebook posts, and so on.
Their plan starts at $9.95 per month where they also offer a forever free plan.
9. Lumen5
Lumen5 is a video production platform designed to create engaging video content for social media, stories, and advertising for brands and companies. Lumen5 is moving a step forward in offering all the tools required to render thumb-stop images. Their technology allows marketing departments to concentrate on the story and plot while relying on the heavy lifting program.
It is a valuable video designing tool when it comes to creating videos in a jiffy and with no expert knowledge. Though it also does not allow any customizations such as increasing or decreasing the volume. There are some limitations to using it free.
Lumen5 pricing starts from $19/per month and also offers a forever free plan that comes with some great limitations.
10. Agorapulse
Agorapulse is a social media management software that enables agencies, businesses and marketers to manage all their social media messages, schedule and publish content, identify key influencers, monitor social channels, and get stunning reports all in one easy-to-use dashboard.
Agorapulse currently supports Facebook, Twitter, Instagram, YouTube, and LinkedIn.
Additional free tools include Easy Advocacy (employee advocacy / sharing) and AdsReport (Facebook Ads reporting).
Features include:
- Automated Publishing
- Collaboration
- Customer Engagement
- Post Scheduling
- Social Media Monitoring
- Brand Tracking
- Multi-Account Management
- Reporting/Analytics
11. Keyhole
Keyhole is a social media monitoring tool with a real-time, visual dashboard and campaign tracking. It offers to track the hashtags, URLs, and keywords for Twitter, Facebook, and Instagram. It offers insights such as demographics, place, and theme clouds that can be used for influencer recognition.
Keyhole also helps in account handling, influencer management, campaign following, analysis of emotions, and many more tasks.
The difficulties that you will face while using this monitoring tool are that the free trial version is very different from the paid ones, so you don’t get to experience the real features of this tool. And it can be expensive for some users!
Keyhole provides the users with three plans starting from $59/per month and provides a free trial as well.
Wrapping it up!
For any company, the above-mentioned tools are a valuable asset. They will increase your visibility, strengthen partnerships, create two-way customer contact, and help in boosting the organization’s recognition and credibility.
Still, the key to choose the right management tool for social media lies in your need. So set your social media goals and budget first and, then only, strive to choose the most appropriate tool for your brand.
Also, this list only scratched the surface of a plethora of tools present. There are plenty of other ones in the market you can compare and get the gist for a better strategy
Author Bio: Surya is an SEO Strategist at SocialPilot. He often looks out for new strategies to optimize the content. He is a problem solver by nature, a mountain person to the core, and music calms the chaos in him.
