Empathy Mapping
Zen Project Management
JULY 29, 2016
I ran an exercise at the beginning of a new project last week; Empathy Mapping. This is part of an overall approach of using Design Thinking along with agile development. The idea to empathy mapping is to get to understand your users. Per the diagram below, you want to get an understanding of what your user thinks, says, feels, and does (though I have seen other examples that are slightly different than this).
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