Buyer Persona: How to Make One that Actually Helps
ProjectManager.com
OCTOBER 16, 2019
Strange question: Do you know the brand of toothpaste your customers use at night? To know your customer, you don’t need to know what toothpaste they use or what toilet paper is next to their toilet. However, what you do need to know is who they are, what they think, and why they buy. To do this, you need to create a buyer persona for your business.
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