Customer Relationships in the Business Model Canvas
The Strategic Project Manager
MARCH 17, 2022
‘Customer Relationships’ is the fourth block in the business model canvas. Thinking through the Customer Relationships portion of the business model provides an opportunity to make choices that optimize capabilities for acquiring, retaining, and growing customers. This post covers where Customer Relationships fits with other blocks of the business model canvas, different types of target Customer Relationships, and strategic and execution approaches.
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