How to Create a Content Plan for Your Content Strategy
ProjectManager.com
OCTOBER 1, 2021
It can seem like magic. How do marketers conjure customers to buy the product or service they’re selling? It’s not hocus pocus or smoke in mirrors. It is far less exciting than any of those side-show tricks. To reach their target customers, marketers use content marketing tactics like blog posts, eBooks, case studies and social media. All of these channels are part of a content strategy that directs the content creation efforts you execute to meet the company’s marketing goals.
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