Clarifying Misconceptions of the Big Launch
Rebel’s Guide to PM
SEPTEMBER 18, 2022
Do you think that your project should have a ‘launch’ event? In this extract from The Science of Growth, Sean Ammirati shows that a single, formal big launch isn’t always what kickstarts a company (or a project) into the big league. What really works might surprise you – it’s definitely something to work on when you are thinking about positive project risk!