Keeping “Why?” front of mind
Kiron Bondale
OCTOBER 17, 2021
HBR published an article this week reinforcing the importance of purpose for building engagement and creating high performance with project work. Twelve years ago, Daniel Pink doubled down on purpose with his book Start with Why and made it part of his intrinsic motivation triad. Making sure that a project’s purpose is clear, well understood, and shared by key stakeholders is critical but all too often that valuable information is hidden like the Ark of the Covenant in that secret governme
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