The art of unshipping: How to deprioritize features, phase out projects and sunset products
Planio
JANUARY 17, 2022
In 2017, Apple did something no one expected. They removed the headphone jack on their latest iPhone. The media called it a mistake. Users took to Twitter to announce they’d rather jump ship to Android than deal with another dongle. By the public response, the announcement was a huge mistake. But why would the world’s most valuable company risk upsetting their legions of fans?
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