Intro to Jobs To Be Done (JTBD) and Why It’s Valuable

David Nack Managing Consultant

Derek Poppink Senior Consultant

Reading: Intro to Jobs To Be Done (JTBD) and Why It’s Valuable

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Jobs to be Done is a Framework designed to enable more innovation and disruption. It’s used as a tool to see products through the eyes of customers and the goals they’re trying to accomplish.

In this video, you’ll get a quick introduction and overview of what Jobs to Be Done that includes examples of Jobs, plus an overview of how our LeadingAgile Studios team uses JBTD to solve problems for our clients.

Next› Intro to Test Driven Development (TDD) and How It Benefits Your Business

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