Tue.Sep 27, 2016

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How Agile and Scrum Changed the Way We Do Marketing

Function Point

When we decided as a marketing team that it was time to reinvent the way we worked, we looked around within the company and externally to see what other teams, not just marketing teams, were doing. What we found were mostly the typical processes (project lists, goal settings , Adaptive Framework (APF), Waterfall etc.), but we needed something that created both flexibility and accountability – enter Agile mindset with Scrum methodology.

SCRUM 45
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Agile Estimating Methods and Impact on Project Development Performance Index

Herding Cats

The presentation " Quantifying the Impact of Agile Practices ," Larry MacCherone at the RallyOn 2013 Conference, presents some results on estimating impacts. The chart below shows 4 estimating types, including No Estimates, the sample sizes for each type and the components that make up the estimating types. The Software Development Performance Index (SDPI) scale on the left ranges - by eyeball measurement - from 46 to 55.

article thumbnail

How Agile and Scrum Changed the Way We Do Marketing

Function Point

When we decided as a marketing team that it was time to reinvent the way we worked, we looked around within the company and externally to see what other teams, not just marketing teams, were doing. What we found were mostly the typical processes (project lists, goal settings , Adaptive Framework (APF), Waterfall etc.), but we needed something that created both flexibility and accountability – enter Agile mindset with Scrum methodology.

SCRUM 40