A Practical Guide to Take a Product to Market
Scrum.org
MAY 15, 2025
Introduction Launching a new product often brings a sense of both anticipation and anxiety. Theres the rush of creation, the excitement of unveiling something new, and the ever-present question: will anyone care? Despite best efforts to design, plan, and strategise, bringing a product to market remains an uncertain exercise. Have you ever heard the phrase Half the money I spend on marketing is wasted; the trouble is, I don't know which half, captures the problem perfectly.
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