Virtual Watercooler Breaks: The Value of Informal Communication in Remote Teams
Wrike
JULY 30, 2013
Recently, I came across an interesting study by a well-known German university. It revealed that about 80% of successful ideas created in teams were born from informal conversations, both in co-located and virtual teams. It also stated that in R&D teams, almost 90% of conversations could be described as informal. So, informal communication doesn’t only have psychological value, but is an essential component of innovation.
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