Encouraging Innovation in an Established Product Culture
Speaker: Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies
Innovation is both a process and an outcome. The place to begin innovating your products and services is by first bringing innovation to your internal process. We'll explore the innovation process including the challenges, solutions, and hands-on techniques for becoming a successful "agent of change" within a well-established product culture. We'll examine the importance of UX and user-centric feature analysis, the adaptation of Agile Methodologies to the creative process as well as a way to drive successful culture change for setting expectations and winning approvals with cross-functional stakeholders. Innovation and Leadership go hand in hand. Join Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies, as we assess some case studies and see how to lead with a clear strategy, well-defined tactics, and an unbiased 360 understanding of perhaps the most fundamental question of all; "why are you innovating?"