Beyond the Findings: The Case for UX Research in Digital Transformation
Speaker: Marina Foglietta-Tereo, Head of UX Research, AXA Insurance
People often think of UX research as a tactical approach to improve the usability or visual appeal of a digital product. While good research will certainly validate an existing design, using it for validation alone would be like using your iPhone solely to tell time! Join Marina Foglietta-Tereo, Head of UX Research at AXA Insurance, as she explores the unrecognized organizational, cultural, and strategic benefits of an in-house, central and mature UXR team.