How can you measure and affect your users' behavior if they're not doing something that's easily measurable? You can monitor usage, activation, retention, and more, but those metrics don't always align with every one of your goals for your users. Hope is not lost, however: with the right framework, you can still make sure your users are on track.
Join Hannah Stegen (she/her), Customer Success Manager at Crescendo, as she explains how you can monitor even the most complex user journeys by breaking them up into Attitude, Intention, and Behavior. Then, she'll explain how to develop a strategy for using messaging and prompts to help the user along their way.
You'll come away having learned how to:
- Understand, measure, and act on Attitude, Intention, and Behavior
- Combine insights from the Customer Success and Product teams
- Build a dynamic messaging strategy to improve your user journey
July 17, 2019 11:00 AM PDT, 2:00 PM EDT, 7:00 BST