21 Marketing LinkedIn Influencers You Should Follow in 2021

Do you know that over 2 million posts, articles, and videos are posted on LinkedIn every day, generating tens of millions of likes, shares, and comments every hour? Fascinating, right? Well, there is a reason why LinkedIn has become the #1 social media platform for business professionals. Marketing, software development, and/or human resource — it conveniently connects people (employers and employees) from all types of business backgrounds. It is not only useful, but it’s also inspiring.

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And the best part is — even in today’s cut-throat competition, LinkedIn has created a savvy culture where people are willing to share their insights and help each other grow. In fact, there are a group of people on LinkedIn who hold actual credibility for offering professional advice. These are the people who are given the title of “LinkedIn influencer”.

Now, you might be wondering: what exactly do LinkedIn influencers do? And what’s in it for you … right?

LinkedIn influencers are basically thinkers, leaders, and innovators driving the global business conversation by sharing their area of expertise among professionals in need. In simple words, they help professionals get more informed and success in today’s business world. If you’re a part of this industry, you’ve probably been in a situation where you seek an expert’s opinion before making an important business decision. This is where LinkedIn influencers come to your aid. Whether you’re testing a new marketing strategy or need help improving your chances of getting hired, these masterminds can help you with almost anything.

But how do you know which influencer to follow?

If you are a part of a marketing team who needs help exploring and executing the latest marketing trends, here’s the list that you might find helpful.

21 Marketing LinkedIn Influencers You Should Be Following In 2021

1. Vartika Kashyap

Linkedin Top Voices 2017–2018 | Marketing Manager at ProofHub.com

Why should you follow Vartika Kashyap?

Vartika can help you recognize new ways to reach the right audience for your business. She talks about marketing strategies that are fun and profitable at the same time. In addition to marketing insights, Vartika also loves to weave stories of office situations and work-related events to help people learn valuable lessons on productivity, team building, work culture, leadership, entrepreneurship, and more. You can read her articles on LinkedIn, The Huffington Post, Medium, YourStory, Dzone, The Next Web, etc. Want to turn your marketing campaign into quite a journey? Follow Vartika Kashyap.

2. Oleg Vishnepolsky

Global CTO At DailyMail Online And Metro.Co.Uk

Why should you follow Oleg Vishnepolsky?

Oleg Vishnepolsky is an ad tech and Internet technology leader with extensive international and M&A experience as a CTO and CIO in environments of extreme technical complexity and high scale/availability transaction environments. What can Oleg offer? He has a wide experience in managing international/distributed teams and specializes in the areas of management, turn-around management, technology M&As, and ad tech. Want to expand your reach on LinkedIn? Follow Oleg Vishnepolsky.

3. Sandeep Kashyap

Founder at ProofHub.com

Why should you follow Sandeep Kashyap?

Sandeep Kashyap speaks the language of leadership and career success. Being the founder of ProofHub — a leading project management software, Sandeep knows a thing or two about planning, designing, developing and executing business strategies. His words can help you get better prepared for the roller-coaster ride of highs and lows, failure and success in the business world. Thinking about executing a new marketing strategy and creating a difference in the most real and basic way? Follow Sandeep Kashyap.

4. Clara Shih

CEO at Hearsay

Why should you follow Clara Shih?

Marketing is all about connecting with your audience via advisor websites, social media, email, and text, and Clara knows how it’s done. She can help you connect with your customers using digital technology. Being one of the youngest members of Starbucks’ Board of Directors and ThinkAdvisor’s Industry Influencers, you can trust Clara words when she speaks about the industry.

5. Mostafa ElBermawy

Founder & Growth Lead at NoGood

Why should you follow Mostafa ElBermawy?

Before founding NoGood, Mostafa worked as a growth team lead at various VC-backed startups and consulted with Fortune 500 clients including Microsoft, American Express, and P&G. He is a seasoned expert in growing companies in SaaS, B2B, and eCommerce. Looking for helpful tips on growth marketing, user acquisition and retention, data analysis, and performance? Follow Mostafa ElBermawy.

6. Shane Snow

Chief Creative Officer at Contently

Why should you follow Shane Snow?

If you’re looking for some effective content marketing strategies, Shane Show is the guy you are looking for. He is the co-founder and Chief Creative Officer of Contently — a platform that helps to create and manage content strategy. This is why you can trust that he holds some serious insights and influencer power in the field of content marketing.

7. Manu Goswami

CEO and Founder at Trufan Inc.

Why should you follow Manu Goswami?

Manu Goswami is a serial tech entrepreneur and venture capitalist, a TEDx speaker, and a Fortune 500 consultant for Google and America Express. He is someone who knows how to brand. He can help you win the marketing space by offering lessons and insights into his life as a young entrepreneur. Interested? Follow him on LinkedIn.

8. Dharmesh Shah

Founder and CTO at HubSpot

Why should you follow Dharmesh Shah?

Dharmesh Shah is the chief tech guy at marketing/sales tool HubSpot. He knows a few things about using tech to automate marketing growth. Want to learn all about entrepreneurship, software development, marketing, and SEO? Follow Dharmesh Shah.

9. Ryan Holmes

CEO at Hootsuite

Why should you follow Ryan Holmes?

It only makes sense that the CEO of a leading social media management company would know a few tricks about marketing and social media influencing. Ryan’s profile is literally a goldmine for marketers and young entrepreneurs. Need info on building teams that work together to produce creative work? Follow Ryan Holmes.

10. String Nguyen

Social Media Strategist at StringStory Media

Why should you follow String Nguyen?

String Nguyen is the one who created the first ever LinkedIn viral video. For this and many other reasons, you can believe that she has got some pretty convincing ideas and strategies for marketing professionals and teams. And it’s not just about LinkedIn, String Nguyen can also offer hacks for platforms like Snapchat, Youtube, and Instagram. Want to brand your services/products across social media? Follow String Nguyen.

11. Nicholas Thompson

Editor-in-Chief at Wired

Why should you follow Nicholas Thompson?

Nicholas Thompson is the head of a leading technology publication and he always has some interesting industry news or tricks to share. In fact, in his daily video series, he even talks about the NSA taking action against Russian hackers and Walmart’s push into VR. Want to see the marketing world through an expert’s eye? Follow Nicholas Thompson.

12. Susan Cain

Co-Founder and CEO at Quite Revolution

Why should you follow Susan Cain?

Cain is known for her bestselling book and viral TED talks on the power of introverts. After which she started a company that is dedicated to spreading her message in the workplace. Her latest stories and research are based on psychology. From what customers crave to workplace anxiety, Cain can offer you insights on how to achieve success both inside and outside the workplace.

13. James Carbary

Founder at Sweet Fish Media

Why should you follow James Carbary?

James Carbary is not only an expert on marketing with podcasts, but he is also a champion of using podcast in all B2B marketing strategies. Follow him on LinkedIn or simply listen to him talking to other expert marketers on his podcast to learn everything about growth marketing and running a successful marketing campaign.

14. Harsh Jani

CryptoFyre

Why should you follow Harsh Jani?

Harsh Jani is the guy who can offer key insights on how to turn early-stage startups into full-blown investment-ready ventures. He holds extensive experience in working with the smallest of startups to the most prestigious of Fortune 500 companies. Looking for some helpful startup/growth hacking knowledge? Follow Harsh Jani on LinkedIn.

15. Noah Kagan

CEO at Sumo Group

Why should you follow Noah Kagan?

Noah Kagan is a growth marketing expert who is popular in the industry for his fun and vibrant personality that shines through everything he does. From how to use growth automation tools to honest and helpful marketing updates, people genuinely appreciate Noah Kagan for his knowledgeable authenticity. Want to become an expert in growth marketing? Follow him on LinkedIn.

16. Carsten Pleiser

Growth Marketer at Event Tech

Why should you follow Carsten Pleiser?

Carsten Pleiser is the one you should follow if you want to know more about event marketing and growth marketing. He is the guy who runs Event Tech, a tech/marketing solution that is extremely popular among growth entrepreneurs and tech founders. Looking for people with unique expertise in event marketing and tech? Follow Carsten Pleiser.

17. Glenn Leibowitz

External Relations Group Head at McKinsey & Company

Why should you follow Glenn Leibowitz?

Glenn is a communication/writing expert who helps you to see marketing and social media conversation from the angle of writing. His LinkedIn articles will help you understand the importance of communication in marketing. From using doodling to refining your skills for better communication, Glenn has got some really helpful insights for you.

18. Brittany Hoffman

Brand Director and Growth Strategist

Why should you follow Brittany Hoffman?

From working with Gary Vaynerchuk at VaynerMedia to create a brand for herself in growth strategy, Brittany Hoffman certainly has a unique story to tell. By following her LinkedIn, you can learn how she built a small empire for herself on her own personal branding journey.

19. Goldie Chan

Head of Content at confirm/deny

Why should you follow Goldie Chan?

Goldie Chan is one of the creative minds behind the increasing popularity of the videos on LinkedIn movement. She holds experience as a creative marketer at boutique branding agency confirm/deny and is sharing what she has learned through highly educational videos on her LinkedIn profile.

20. Josh Fechter

Co-Founder at BAMF Media

Why should you follow Josh Fechter?

Josh Fechter is a growth hacker who used his marketing expertise to stand out on LinkedIn and become an influencer. He can teach you the same tactics to hack growth on popular platforms like LinkedIn, Facebook, Instagram, and almost any other social media platform. Looking for insights on B2B growth hacking? Follow Josh Fechter.

21. Tara Hunt

Digital Marketing Executive At Truly Social

Why should you follow Tara Hunt?

Tara Hunt is a social media expert, data nerd, market researcher, and most importantly, a storyteller. If you are looking for ways to improve your social media presence, you must check out her LinkedIn profile. She posts articles on how to strengthen your social media marketing campaign and communicate your message to your customers.

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There you go! This was our list of top LinkedIn influencers of 2019. And now that you’ve caught up on the list, it’s time to make a decision — who will you connect with? Which influencer will you follow and learn from on LinkedIn this year?