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How to Build an Effective B2B Branding Strategy

UPQODE

Brands play an essential role in influencing purchasing decisions, which are made by people, even in B2B contexts. The presence of a trusted brand streamlines the decision-making process in B2B transactions, allowing for quicker and more efficient choices. Therefore, it is imperative to invest in comprehensive strategies.

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Tailoring Your Project Management Approach: A Beginner’s Guide

Project Pulse Journal

This customization process involves a modification of methodologies and governance structures, transforming project management into a strategic asset as dynamic as the projects it aims to guide. Imagine leading projects that not only meet but exceed expectations, where team morale is high and stakeholder engagement strengthens.

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The Impact of Artificial Intelligence on Stakeholder Relations Management PracticesBy Harold Kerzner, Ph.D. and Elissa Farrow, Ph.D.

International Institute for Learning

Abstract The emergence of AI advancements, such as ChatGPT, and the subsequent surge in its utilization, have highlighted the importance of establishing well-defined objectives and criteria to determine the appropriate extent of AI integration in project decision-making and problem-solving processes.

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A Compendium of Works to Increase the Probability of Project Success

Herding Cats

Here are my collected works, presentations, briefings, journal papers, articles, white papers, and essays, used to increase the Probability of Project Success (PoPS) I've developed and applied over my career in the software-intensive system of systems domain. Managment Processes. Basis of Estimate Process.

2003 54
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Transformation, Business Architecture, and Scaling

Leading Agile

You either change the tool to accommodate the organization or you change the organization and unfortunately, most of the companies that we were dealing with, didn’t have agency or influence to change the organization. But I started writing a lot about what I would do and I started doing talks about what I do. Mike Cottmeyer 20:22.

Agile 140
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Fallacy of the Day

Herding Cats

Project Controls are Management Actions, either preplanned to achieve the desired result, or taken as a corrective measure prompted by the monitoring process. In the Project Controls paradigm, Value is a measurable attribute of the project controls process - a Closed Loop Control measure. "On spec" is open loop control on value.

2005 37
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7 Key Considerations for Building the Perfect PMO

LiquidPlanner

If you are reading this then you must be considering setting up a PMO or have concluded your approach to project management is not working and you are in the process of analyzing, dismantling and preparing to rebuild it. I’ve been through this process with several organizations – either building a PMO from scratch or rebuilding a failing one.

PMO 183