Can the Words “Innovation” and “Project Management” Be Used In The Same Sentence?
The IIL Blog
JUNE 28, 2018
Companies are recognizing that brand loyalty accompanied by a higher level of quality does not always equate to customer retention unless supported by some innovations. According to management guru Peter Drucker, there are only two sources for growth: marketing and innovation [Drucker, 2008]. Innovation is often viewed as the Holy Grail of business and the primary driver for growth. The question, of course, is “How do we manage innovation needs?”.