The danger of more
Sunday, August 11, 2019 at 10:17PM 
Buying popcorn at the Apollo 11 doco recently (incredible music by Matt Morton btw) the attendant asked if I’d like to ‘supersize it’. The opportunity to upgrade, add more and make bigger is everywhere. When is enough enough for you?
‘Maximizing’ is a perfectionist behaviour. We think we need more, better, different or just more.
➕More research, data or insights before we present
➕More consultation, more people, more topics before deciding
➕More searches for more options before choosing
➕More editing before posting.
The drive for more is habitual, hedonic. We gain pleasure, reward and satisfaction - first from desiring more, then seeking it, getting it and knowing that we have it. Only to start the cycle again when we don’t feel better about the more we just got.
To go without is a fear. There's the rise of FOMO (fear of missing out) as a feeling but the JOMO (joy of missing out) fans affirm that life is OK with less.
Be aware of your drive for more, more than you had when you thought it was enough. Don’t be fooled by it. Enough can be good enough.
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