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Regaining Customer Trust: Two Strategies for Authenticity in the Era of Generative AI and Programmatic Content

International Institute for Learning

In 2017, an Ipsos survey found that ‘69% of consumers distrust brand advertising’ and an InMoment survey in 2018 found that 75% of consumers found personalisation ‘creepy’, and as Evan Davis summarised on his BBC Radio show on Advertising, “something that is too narrowly targeted is a little bit suspect”.

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Artificial Intelligence and Project Management: The First Step

The IIL Blog

For example, by identifying relationships and trends in data, the system can remove excessive information and ‘white noise’, enabling management to focus solely on the most relevant and important information to derive actionable insights and strategies. However, it is important to remember that there is something AI cannot do – be human.

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Implications of Artificial Intelligence on Project Management

The IIL Blog

By Eugene Bounds and Steve Ackert Recently, the buzzword artificial intelligence (AI) has been on everyone’s minds, not just in the tech world but across many industries, including project management. Selecting and adopting tools that best align with our organization and strategy will be key. He received the PMI Fellow award in 2017.

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How to Navigate the Project Environment Even if You’re New to Project Management

Project Pulse Journal

Imagine possessing the ability to seamlessly integrate the intricate web of internal stakeholders and external factors into your project strategy. Envision your projects thriving amidst the chaos, fortified by adaptive strategies and an unparalleled understanding of every variable at play.