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Project Innovation – a Value Chain Approach

Tony Adams

In his 1998 book Competitive Advantage: Creating and Sustaining Superior Performance , Michael Porter’s value chain provides the foundation approach to breaking a company down into a series of critical and interrelated activities, allowing us to examine each in turn and pinpoint the most valuable innovation opportunities.

article thumbnail

Project Innovation – a Value Chain Approach

Tony Adams

In his 1998 book Competitive Advantage: Creating and Sustaining Superior Performance , Michael Porter’s value chain provides the foundation approach to breaking a company down into a series of critical and interrelated activities, allowing us to examine each in turn and pinpoint the most valuable innovation opportunities.