The unbreakable bond: How outstanding service = brand loyalty
Rebel’s Guide to PM
AUGUST 8, 2023
One irrefutable reality stands out in the fast-paced world of business, where competition is tough and consumer expectations continue to evolve: outstanding service is the cornerstone that holds the customer/brand connection together. It’s true: what you know to be the case from your own interactions with brands is borne out by research. And unsurprisingly, excellent service is the key to making customers come back time and time again.
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