How Agile and Scrum Changed the Way We Do Marketing
Function Point
SEPTEMBER 27, 2016
When we decided as a marketing team that it was time to reinvent the way we worked, we looked around within the company and externally to see what other teams, not just marketing teams, were doing. What we found were mostly the typical processes (project lists, goal settings , Adaptive Framework (APF), Waterfall etc.), but we needed something that created both flexibility and accountability – enter Agile mindset with Scrum methodology.
Let's personalize your content