Regaining Customer Trust: Two Strategies for Authenticity in the Era of Generative AI and Programmatic Content
International Institute for Learning
APRIL 26, 2023
Generative AI will mean a radical personalisation of marketing content which could further erode consumer trust. Here are two strategies that will promote authenticity – double down on generating ‘earned media’ and start measuring ‘earned growth’ as a separate marketing channel. So, what can marketers do to regain trust?
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