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Regaining Customer Trust: Two Strategies for Authenticity in the Era of Generative AI and Programmatic Content

International Institute for Learning

Generative AI will mean a radical personalisation of marketing content which could further erode consumer trust. Here are two strategies that will promote authenticity – double down on generating ‘earned media’ and start measuring ‘earned growth’ as a separate marketing channel. So, what can marketers do to regain trust?

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What is A System for Value Delivery in Project Management

Project Pulse Journal

Organizational governance supports the different value-creation strategies to integrate sustainable growth as it aligns with the company's success, compliance framework, and ethical standards. With the rise of better technology, generative AI, for example, organizational objectives are put into the spotlight.

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Agile Transformation: ChatGPT or McBoston?

Scrum.org

This article is another excursion into this nascent yet fascinating new technology of generative AI and LLMs and the future of knowledge work. A rough estimation of the budget required. TL; DR: Agile Transformation with ChatGPT or McBoston? A way to identify possible change agents to support the transformation effort bottom-up.

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Project Management Artifacts: Essential Tools to Enhance Project Management

Project Pulse Journal

Methods vary depending on the project description and scope, ranging from data gathering and analysis techniques to estimation and planning approaches, including collaboration techniques and workflow optimization. These include the means to realize the desired outcomes, results, or deliverables.

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Skills Mismatch | What Is It & How to Bridge the Gap

Teamweek

The global economic consequences of this mismatch were estimated to be ~$8 trillion in unrealized GDP for the world economy in 2018. Sustainability and environmental skills are increasingly important these days, too. Knowledge of environmental management skills and sustainable practices is highly demanded. More than 1.3

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Digital Transformation & Artificial Intelligence: Is your Organization ready?

Digite

Business Operations and Decision Support: AI can help many activities related to the running of a business, such as scheduling conferences, team meetings and business trips. Very soon, AI will be able to aid us in decision making. IBM estimates that by 2025, data-based decision making tools market will be $2 trillion.