Clarifying Misconceptions of the Big Launch
Rebel’s Guide to PM
SEPTEMBER 18, 2022
One thing we repeatedly noticed in our study, across many of our chosen companies, was that some successful startups built awareness by drafting off larger events to catalyze growth once they had completed the four prerequisites described in section one. Specifically, Movable Type’s May 2004 decision to change the terms of its license.
Let's personalize your content