Clarifying Misconceptions of the Big Launch
Rebel’s Guide to PM
SEPTEMBER 18, 2022
Do you think that your project should have a ‘launch’ event? In this extract from The Science of Growth, Sean Ammirati shows that a single, formal big launch isn’t always what kickstarts a company (or a project) into the big league. This is solid counsel from my experience. In none of the companies we analyzed is this more apparent than Twitter.
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