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Regaining Customer Trust: Two Strategies for Authenticity in the Era of Generative AI and Programmatic Content

International Institute for Learning

Generative AI will mean a radical personalisation of marketing content which could further erode consumer trust. Here are two strategies that will promote authenticity – double down on generating ‘earned media’ and start measuring ‘earned growth’ as a separate marketing channel. So, what can marketers do to regain trust?

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Trending Topics at This Year’s Leadership and Innovation Online Conference

The IIL Blog

With thematic focuses on artificial intelligence, sustainability, and cybersecurity, this online event promises to be a truly transformative experience for professionals across a broad spectrum of industries. Learn how to harness the power of AI to drive innovation, optimize processes, and unlock new possibilities for growth.

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Artificial Intelligence and Project Management: The First Step

The IIL Blog

Generative AI applications in PM (a non-exhaustive summary) As well known to those who work in project management, the typical daily work of a project manager is quite hectic–meetings to conduct or to attend, decisions to make, emails to read, answer, and classify, and interactions with team members. Lohr, “ The A.I.

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AI Project Management FAQs: How to Harness the Power of AI in Work and Project Management

Leankor

This article answers frequently asked questions and sheds light on how enterprise organizations can leverage AI for advanced project intelligence and insights. What is the Impact of AI in Work and Project Management? What Does the Future of AI in Work Management Look Like?

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How to Navigate the Project Environment Even if You’re New to Project Management

Project Pulse Journal

Dive into this article and uncover the strategies, insights, and actionable steps that will transform the way you manage projects. For example, projects such as the Unilever Sustainable Living Plan (ULSP) have shown the industry that fast-moving consumer goods companies have that “it” factor in sustainability projects.

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What is A System for Value Delivery in Project Management

Project Pulse Journal

Organizational governance supports the different value-creation strategies to integrate sustainable growth as it aligns with the company's success, compliance framework, and ethical standards. With the rise of better technology, generative AI, for example, organizational objectives are put into the spotlight.

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Agile Transformation: ChatGPT or McBoston?

Scrum.org

This article is another excursion into this nascent yet fascinating new technology of generative AI and LLMs and the future of knowledge work. Shall I notify you about articles like this one? TL; DR: Agile Transformation with ChatGPT or McBoston? Maybe, ChatGPT’s successor will start at the top of the food chain. ??

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