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Regaining Customer Trust: Two Strategies for Authenticity in the Era of Generative AI and Programmatic Content

International Institute for Learning

Generative AI will mean a radical personalisation of marketing content which could further erode consumer trust. Here are two strategies that will promote authenticity – double down on generating ‘earned media’ and start measuring ‘earned growth’ as a separate marketing channel. So, what can marketers do to regain trust?

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How to Navigate the Project Environment Even if You’re New to Project Management

Project Pulse Journal

Dive into this article and uncover the strategies, insights, and actionable steps that will transform the way you manage projects. For example, projects such as the Unilever Sustainable Living Plan (ULSP) have shown the industry that fast-moving consumer goods companies have that “it” factor in sustainability projects.

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What is A System for Value Delivery in Project Management

Project Pulse Journal

Organizational governance supports the different value-creation strategies to integrate sustainable growth as it aligns with the company's success, compliance framework, and ethical standards. This includes organizational culture, industry dynamics, regulatory requirements, technological advancements, and market trends.

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2024 Events for Project Managers, Business Leaders, and Industry Professionals

Epicflow Blog

Events for Project and Resource Managers Dubai International Project Management Forum January, 15-18, Dubai, UAE The 2024 Forum entitled “Beyond Boundaries” will bring together more than 2,000 project professionals to discuss three primary topics: sustainability, modern methods of project management, future trends and technology.

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Digital Transformation & Artificial Intelligence: Is your Organization ready?

Digite

He says, “The difference today is that machines are going after people with college degrees, political influence and Twitter accounts. Kasparov believes that AI will have a positive impact on society in the coming days. So, what implications does AI bring to the Workplace? But this is normal.

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Top 25 Most In-Demand Skills in 2023 & Beyond

Teamweek

Head over to this article that delves into the details of how to spot leaders with great management skills. Good leaders share traits like integrity, good communication skills, gratitude, and influence. Creative thinking Creativity in the workplace refers to the ability to think differently about a problem or situation.

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