Remove guide-to-market-research
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A Beginner’s Guide to Market Research

ProjectManager.com

Business creates goods or services and delivers them to a market that buys or uses them for a fee. There are many variables that can impact the outcome, but let’s just focus on the marketplace and the research required to understand it. The market can be a small or vastly large group of people who need goods and services.

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Tactical Planning: Creating a Tactical Plan for Your Business

ProjectManager.com

Tactical planning describes the action steps, strategies and projects that are deployed by the different departments of an organization, such as sales, marketing, product development and others to contribute to the accomplishment of strategic goals. Tactical planning tells you how to get there. Get started with ProjectManager today for free.

Planning 352
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What Is Marketing Management? An Essential Introduction

ProjectManager.com

Marketing can feel more like an art than a science. How can you do market research to see opportunities in the marketplace that will make money for your company? There are ways to manage the marketing in your company to discover and take advantage of opportunities in the marketplace. What Is Marketing Management?

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Getting Hired as a Scrum Master or Agile Coach

Scrum.org

Don’t worry; there are four steps of proactive research to identify suitable employers or clients for getting hired as a Scrum Master and avoid disappointment later. The most popular discussion on LinkedIn last week was : I can confirm the rumors: the Scrum Anti-Patterns Guide is real! I just received my author copies ! ?

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Product Planning Fundamentals: Develop a Product Plan in 6 Steps

ProjectManager.com

How does a company go from making computers in a garage to commanding nearly 50 percent of the global smartphone market? Product planning, as the name implies, is all of the planning and strategy that goes into a product, from market research and design all the way through the product launch. Consider the Apple iPhone.

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How to Create a Content Plan for Your Content Strategy

ProjectManager.com

How do marketers conjure customers to buy the product or service they’re selling? To reach their target customers, marketers use content marketing tactics like blog posts, eBooks, case studies and social media. You determine which marketing assets to use by analyzing your target audience. It can seem like magic.

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100+ Project Management Terms: PM Terminology Explained

ProjectManager.com

Agile A methodology for project and product management, typically used to deliver software projects in an iterative way with short bursts of work called “sprints” Though initially designed as a process for IT and engineering projects, it has since been successfully applied to other industries like marketing.