customers 
Project Risk Coach
OCTOBER 3, 2016
What About Customer Approval? If the project is being undertaken to create products and services for a customer, the customer will likely approve the change requests. One way to handle this situation is to include the customer on the Change Control Board. Change requests that change the product specifications.
Rebel’s Guide to PM
OCTOBER 3, 2016
How many main customer groups? Action: Establish how your project is going to affect customer service. If it doesn’t, how could you address customer service through the work you are doing, either to maintain it or make service even better? That’s fine; you’re not expected to know everything on Day 1.
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Rebel’s Guide to PM
OCTOBER 31, 2016
When your project is sliding sideways, you need your project stakeholders – clients, customers, sponsor – to work with you to help put things right. In other words, stop blaming the customer or your users and just get down to the business of sorting it all out. You’ll remember the names of their dogs so you can have “small talk”.
LiquidPlanner
OCTOBER 3, 2016
This philosophy originated, largely, at Toyota and is used to better align customer needs with manufacturing operations. Focus on the customer. One of the most important aspects of lean is the focus on the customer. In other words, focusing on the customer can flip thinking upside down.
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Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.
Kiron Bondale
OCTOBER 16, 2016
Through their Lean Startup work, Steve Blank and Eric Ries have popularized the idea of focusing on delivering a Minimum Viable Product (MVP) which will meet a customer’s core needs while minimize investment and providing opportunities for learning, refinement and the ability to fail fast. But minimum is very context-specific.
Moira Alexander
OCTOBER 24, 2016
For example, if the business model has a high degree of SaaS use, then integrating additional web-based software will be much more easily absorbed than a business with primarily in-house customized solutions. The cost to support and maintain customized solutions should be considered as well. The opposite may be true as well.
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The longer you wait to modernize your application’s analytics, the harder you’ll eventually feel the pain of lost customers and missed revenue. When it comes to your revenue and customer loyalty, don't be reactive, be proactive. If it sounds like a daunting task, that's because it is.
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Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways.
Speaker: Luke Freiler, CEO and co-founder of Centercode
After weathering recessions with a wide range of iconic customers, CEO and Product Manager Luke Freiler has seen first hand the impact the Voice of the Customer has had in making or breaking tech companies during hard times.
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Go deep with five insightsoftware customers as they share the details of their analytics journeys and discuss the transformative power of data. The possibilities for embedded analytics to drive real value for businesses, end users, and society are as fascinating as they are limitless.
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Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become commonplace. Turning embedded analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways.
Advertiser: ZoomInfo
By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.
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If you are looking to modernize your application to improve competitiveness, then one of the quickest wins you can have is to embed sophisticated analytics that will wow your existing and prospective customers.
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Here’s what’s covered: How data-driven marketing drives the customer experience. This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Understanding marketing strategy & performance. The most challenging obstacles to data-driven marketing success.
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You’ll get a deep dive on: Proven methods for warming up cold calls Coaching points for responding to price pressure early and often Front-line examples of how to win the battle for customer retention
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For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.
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Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. Insights detailed within this report include: Tools marketers are using to gain deeper intelligence on current and prospective customers for better targeting and messaging.
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How AI-powered analytics are leading to more intriguing and satisfying customer interactions. The growing demand among buyers for open marketing platforms that can support “BYOD” (bring your own data).
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The fight to find new customers and retain existing ones is the biggest business challenge for many companies. Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.”
Speaker: Josh Martin, Director of Product Marketing, Logi Analytics
But most companies don’t realize that the features they embed and how they develop have a lasting impact on revenue, customer churn, and competitive differentiation. Embedded analytics has evolved from an afterthought to a necessity. The state of embedded analytics in 2018 is in flux.
Advertiser: ZoomInfo
We’ll walk you through how intent data can elevate your marketing operation, including how it helps you: Easily prioritize accounts Craft engaging content that converts Retain and upsell customers
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With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors. Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise.
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When your customers come to your app, what do they see: clunky, outdated dashboards or a sleek, modern interface? If your embedded analytics are looking stale, leverage these free graphics libraries to take your embedded analytics offerings above and beyond.
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Sell more with proven templates - Customize our winning email and script templates and add them to your workflows for more wins. Meet your modern sales playbook - See how high-performing sales and marketing teams increase pipeline year-over-year.
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In this eBook, you’ll discover how to improve your demand generation program—and your bottom line—in four data-driven steps: Nail down your ideal customer profile (ICP). Whether you’re stepping into a new position or you’re new to demand generation, learning the tricks of the trade can be, well, tricky. Leverage intent data. And much more!
Advertiser: ZoomInfo
Learn how to carry out a data-driven demand gen strategy by: Nailing down your ideal customer profile (ICP). In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Ready to impress your boss with killer results? Leveraging intent data.
Speaker: Cait Porte, SVP Product and Customer Experience, Zmags
Talking to customers, working with key stakeholders in the business and convincing development that a feature is necessary can be a daunting task. Gathering support for a product feature or enhancement is a critical skill for Product Managers.
Advertiser: ZoomInfo
Looking for tools to surface the voice of your customer? Has Conversation Intelligence (CI) been discussed in your organization, but you don’t know where to start? Generally curious about the CI space?
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Discover the pros and cons of each approach, plus how to choose the right architecture for your business priorities, timeline, and customers. Download the whitepaper to see the 7 most common approaches to building a high-performance data architecture for embedded analytics. 9 questions to ask yourself when planning your ideal architecture.
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You can get new capabilities out the door quickly, test them with customers, and constantly innovate. In fact, rolling out features gradually is beneficial because it allows you to progressively improve your application.
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