Voice of the Customer (VOC): a Powerful Tool for Valuable Customer Insight
Project Bliss
SEPTEMBER 24, 2018
Getting the Voice of the Customer (VOC) tells you if you’re on the right track in your product or process improvement project. This is called getting the Voice of the Customer (VOC). What is Voice of the Customer. Voice of the Customer is information that represents the wants and needs of your users or customers.
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