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Regaining Customer Trust: Two Strategies for Authenticity in the Era of Generative AI and Programmatic Content

International Institute for Learning

Generative AI will mean a radical personalisation of marketing content which could further erode consumer trust. Here are two strategies that will promote authenticity – double down on generating ‘earned media’ and start measuring ‘earned growth’ as a separate marketing channel. So, what can marketers do to regain trust?

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5 Project Management Trends You Should Know in 2023

LiquidPlanner

But what has been shaping the direction of project leadership in 2023? AI has a lot to offer beyond simple admin tasks. Generative AI provides text-based responses to a prompt. Here are five project management trends that have been top of mind for me. You can ask it things like: “Here is a risk.

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How to Navigate the Project Environment Even if You’re New to Project Management

Project Pulse Journal

For example, projects such as the Unilever Sustainable Living Plan (ULSP) have shown the industry that fast-moving consumer goods companies have that “it” factor in sustainability projects. And the dynamics allowed the industry to act and improve its sustainability.

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Project Management Artifacts: Essential Tools to Enhance Project Management

Project Pulse Journal

Possessing a toolkit that makes complex project management easier to handle and raises the success rate of the project and its leadership is undoubtedly advantageous. The project objectives, the nature of the tasks involved, and the preferences of the project team influence the method choice.

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Top 25 Most In-Demand Skills in 2023 & Beyond

Teamweek

Leadership skills Good leaders can inspire teams to do their best even during tough times. Good leaders share traits like integrity, good communication skills, gratitude, and influence. Here are a few eye-opening stats about the impact of (good and bad) leadership, per Zippia : 79% of employees will quit due to a lack of appreciation.

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Digital Transformation & Artificial Intelligence: Is your Organization ready?

Digite

According to International Data Corporation (IDC), by the end of 2018, at least 40% of organizations will have a fully staffed Digital Leadership Team versus a Single DX Executive Lead to accelerate enterprise-wide DX initiatives. And by 2019, 40% of all DX initiatives will be related to AI. But this is normal.

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2024 Events for Project Managers, Business Leaders, and Industry Professionals

Epicflow Blog

Events for Project and Resource Managers Dubai International Project Management Forum January, 15-18, Dubai, UAE The 2024 Forum entitled “Beyond Boundaries” will bring together more than 2,000 project professionals to discuss three primary topics: sustainability, modern methods of project management, future trends and technology.

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