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Regaining Customer Trust: Two Strategies for Authenticity in the Era of Generative AI and Programmatic Content

International Institute for Learning

Generative AI will mean a radical personalisation of marketing content which could further erode consumer trust. Here are two strategies that will promote authenticity – double down on generating ‘earned media’ and start measuring ‘earned growth’ as a separate marketing channel. So, what can marketers do to regain trust?

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5 Project Management Trends You Should Know in 2023

LiquidPlanner

AI has a lot to offer beyond simple admin tasks. Generative AI provides text-based responses to a prompt. Generative AI could be writing your project status reports soon, and I already know of HR professionals using it to create job descriptions for project roles. You can ask it things like: “Here is a risk.

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How to Navigate the Project Environment Even if You’re New to Project Management

Project Pulse Journal

For example, projects such as the Unilever Sustainable Living Plan (ULSP) have shown the industry that fast-moving consumer goods companies have that “it” factor in sustainability projects. And the dynamics allowed the industry to act and improve its sustainability.

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What is A System for Value Delivery in Project Management

Project Pulse Journal

Organizational governance supports the different value-creation strategies to integrate sustainable growth as it aligns with the company's success, compliance framework, and ethical standards. This includes organizational culture, industry dynamics, regulatory requirements, technological advancements, and market trends.

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Project Management Artifacts: Essential Tools to Enhance Project Management

Project Pulse Journal

The project objectives, the nature of the tasks involved, and the preferences of the project team influence the method choice. The increasing emphasis on sustainability and social responsibility in project management likewise suggests a broader shift towards more ethical and environmentally friendly business practices.

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2024 Events for Project Managers, Business Leaders, and Industry Professionals

Epicflow Blog

Events for Project and Resource Managers Dubai International Project Management Forum January, 15-18, Dubai, UAE The 2024 Forum entitled “Beyond Boundaries” will bring together more than 2,000 project professionals to discuss three primary topics: sustainability, modern methods of project management, future trends and technology.

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Digital Transformation & Artificial Intelligence: Is your Organization ready?

Digite

He says, “The difference today is that machines are going after people with college degrees, political influence and Twitter accounts. Kasparov believes that AI will have a positive impact on society in the coming days. Our AI/ ML tools and services will help in Predictive planning, development, testing and operations.