ZoomInfo

The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

ZoomInfo

Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. So what’s the problem? Many organizations fail to properly evaluate vendors during the selection process. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace.

ZoomInfo

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found “only 1.2% of companies achieved a score indicating maturity in data management practices in the space.".

ZoomInfo

It’s no secret, only 13% of salespeople are satisfied with their CRM. The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity.

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

In the fast-moving manufacturing sector, delivering mission-critical data insights to empower your end users or customers can be a challenge. Traditional BI tools can be cumbersome and difficult to integrate - but it doesn't have to be this way. Logi Symphony offers a powerful and user-friendly solution, allowing you to seamlessly embed self-service analytics, generative AI, data visualization, and pixel-perfect reporting directly into your applications.

Aggregage

The objective of this research is to dispel misunderstandings about crucial project management terms and their definitions. It aims to accurately place these terms and facilitate a comprehensive global understanding of their meanings.

Understanding digital debt is crucial before digital transformation. Assemble a team to assess internal operations, market pressures, and digital debt's impact. Define future digital vision with measurable goals. Refine hypotheses and conduct market analysis. Develop a roadmap for transformation with defined projects, cost estimates, and governance.

You’ve read the PMBOK® Guide several times, taken the certification exam for project managers, passed, and you are now a PMP®. So why do you keep making rookie mistakes? This whitepaper shows 20 of the most common mistakes that young or inexperienced project managers make, issues that can cost significant time and money. It's a good starting point for understanding how and why many PMs get themsleves into trouble, and provides guidance on the types of issues that PMs need to understand.

ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

HealthCar

Facing layoffs in your organization? Support your team members' career transition with Career Star Accelerator Bootcamp: Custom Resume & LinkedIn Revamp + 6 Weeks of Career Coaching. Our certified resume writers will create job search-winning resumes and LinkedIn profiles while they work with a career coach to learn unique strategies to stand out, attract the right employers, automate their job search, and land their dream job.

UMT360

True business agility is impossible if execution is disconnected from strategic planning. Download this eBook to learn about the 12 key imperatives every organization must address, and discover how they impact the capabilities you’ll need to effectively deliver execution across all investments.

Resources are the backbone of every business. Businesses rely on their resources to achieve their goals and operate successfully. In the context of resource and project management, resources are the people, equipment, and money needed to complete a project, and every project needs resources to produce deliverables and achieve project goals. In this eBook, we refer to resources as the people on a project team.

Only 2.5% of companies successfully complete 100% of their projects. Project Management: Improving performance, reducing risk. Keep your projects on track – download our free eBook to learn how to avoid the most common project management traps. You can also use this checklist to see if your current projects are set up for success. Kintone’s easy-to-build workplace applications keep your projects on-track with automated workflows and a single workplace platform.

Everyone sells online these days, but outselling the (virtual) competition requires following a few key principles. Yellowfin CEO Glen Rabie shares his insights on resonating with buyers in this short video.

Don’t feel rushed to pick a PM tool to tackle the new norm of remote work. Take the time to run a proper pilot to ensure you future-proof your decision. Learn the top 9 best practices of running a pilot from top-performing organizations.

With AI and digital transformation taking center stage in enterprises, a traditional discipline like project management needs to accelerate evolution to find the mid-path between delivering traditional business metrics and powering innovation.

Let’s be honest: your productivity ebbs and flows at work. We analyzed 1.8 million projects and 28 million tasks to find out when work actually gets done. By studying the anonymized data, we’ve determined exactly when we’re more likely to be productive.