Why Product Managers Must Relearn Their Customers
Speaker: Janelle Estes, CIO, User Testing
We are living in unprecedented times that have changed the way we live and work. The impact on businesses cannot be understated, and product managers have felt the brunt of it. So how do you adapt your product development process knowing that your customer's behaviors and expectations have completely changed over the past year? Integrating their feedback is the first step! Join Janelle Estes, Chief Insights Officer, at UserTesting, as she highlights the critical areas during the product design and development process when you need to reach out to customers, understand needs, test hypotheses, and refine your approach through ongoing feedback. We'll provide real-life examples as well as practical tips for pulling in customer feedback without delaying your process.