Heidi Cerenzia, Edina Murphy, and Alexis Barone, Wrike
Heidi Cerenzia is the VP of Global Demand Generation at Wrike. She oversees the entire demand generation function, including integrated campaigns, field & virtual events, customer & partner marketing, and recently built a Marketing Development Representative (MDR) team. With more than 20 years of marketing and demand generation experience, Cerenzia has developed a data-driven approach to developing outbound demand generation strategies.
Before joining Wrike, she was the VP of Demand Generation at Vera Security.
Previously, Cerenzia held positions at Bromium, AlienVault, and HP Enterprise Security, among other organizations. She lives in the Bay Area with her Schnoodle, Rocky, and is an avid San Francisco Giants fan!
Edina Murphy currently leads Wrike's Consulting team and helps over 1,000 customers a year boost their productivity through Wrike. Edina is passionate about the human side of process refinement while striving to bring a positive experience for all Wrike customers. She has a background of over 10 years in project management and consulting, working across many industries including Healthcare, Government, IT, and SaaS. In her free time, Edina enjoys remodeling homes, gardening, and keeping up with her two-year-old son.
Alexis Barone is an Engagement Manager in Customer Success at Wrike. In her year at Wrike, she has managed one of the largest deployments in Wrike history, assisted with the go-to-market strategy for a key vertical, co-founded, and is Chair of the Wrikers of Color employee resource group. While she has a strong background in learning and development, Alexis found her passion in organizational change management and leveraged those skills to become a global program leader. She has a master's degree in organization development from University of San Francisco. When she's not helping her clients navigate change, Alexis can be found working on her blog or taking dozens of selfies with her Australian shepherd, Zoey. She currently resides in Austin, TX but will be quick to tell you she's a California girl, through and through.