Data analytics has transformed the way many product managers approach product enhancements, creating strong demand for product managers with skills and expertise in defining and analyzing product metrics to make more valuable product decisions. But there is one essential element that is often left out of the conversation, and that is strategy. How does my product decisions support the overall strategy of the business, and am I tracking the right metrics based upon that strategy?
This situation is exacerbated even more when product managers are faced with the immediate pressures and urgencies of rapid and iterative product development methodologies. It’s easy to lose sight of how the product fits into the overall strategy.
In this webinar, Tom Evans of 280 Group will share insights and lessons learned to better help you understand how to integrate strategy into your analytics discussion. Topics to be discussed include:
- What are the top five reasons that product managers fail to align analytics to business strategy
- Define the four key strategy considerations that go into guiding your defining an effective product analytics program
- Learn a step-by-step approach to create alignment between strategy and analytics
December 13, 2017 11 AM PST, 2 PM EST, 7 PM GMT