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Customer Retention: Tools, Metrics, and Strategies for Scalable Growth

Proofhub

Reichheld and Phil Schefter showed that customer acquisition costs are relatively high for online businesses, costing 20–40% more than traditional retail outlets, in “The Economics of E-Loyalty.” Book a demo ! Bottom Line The key to sustainable growth is retention. Frederick F. What Is Customer Retention? Start your free trial.

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