Thu.Sep 21, 2023

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7 Tips on How to Hire an SEO Manager


Out of all the digital marketing strategies, SEO is known to have the best return on investment and potential for future growth. Unfortunately, it’s also considered the most “ smoke and mirrors ” as it’s hard to tell if someone is good at SEO or just a really good pretender. So, how do you even hire an SEO manager? Today, we’ll show you everything you need to know about hiring a stellar SEO professional.

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What Is a General Contractor In Construction? Role & Responsibilities

Construction projects are notoriously difficult. There are many different trades and professional disciplines required to work together in order to erect whatever structure is being made. To have this work there needs to be one person responsible for orchestrating all these different parts. That’s what a general contractor is in construction project management.


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The Illusion of #Velocity ?

TL; DR: Why Velocity Is a Useless Metric from a Management Perspective Typically, the obsession with velocity doesn’t originate from the team itself. It trickles down from management. Equipped with spreadsheets and performance dashboards, leaders often turn to easily quantifiable metrics like velocity to gauge progress. But what if this managerial focus on velocity is a fata morgana obscuring the path to true agility and value?

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Balancing Culture With the Need to Produce Results

Leading Agile

Why are so many Agile coaches and ScrumMasters getting laid off? Is it because Agile is disappearing? Or is it becasue they’ve gotten so dogmatic about the rules and cermonies surrounding Agile that they’re more of a burden then they are valuable? In our latest espisode of SoundNotes, Mike Cottmeyer and Dave Prior explore the competing priorties of many Agislists and the leaders they’re trying to help and talk about how to bring balance to the bigger picture so that companies can get back succed

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Why and How to Earn Your PMP® Credential

Gaining your Project Management Professional (PMP) certification can be very beneficial for any project manager. Most successful PMP candidates treat preparing for the PMP exam as a personal project. As such, it requires careful planning and a structured approach. Eligibility criteria must be met, and the exam is known for its difficulty, sometimes requiring multiple attempts.

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Decoding Scrum Team Work: Balancing Sprint and Refinement Work

Software Development is not just a systematic process but a dynamic interplay of critical work that shapes the progress of your product. A Scrum team's work can be classified into Sprint work and Refinement. To steer your Scrum Team towards success, it's essential to understand, manage, and balance these two types of work. This article dives deep into the heart of Scrum team operations, offering clear-cut strategies and innovative visualisation techniques to help you understand and manage your S


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How the Scrum Values direct your behavior during the Sprint Retrospective (37)

? The more people become proficient in living the Scrum values, the more successful the use of Scrum will be. When the Scrum values are embodied by the Scrum Team and the people they work with, the empirical Scrum pillars come to life, building trust. Reminder: the Scrum Values are Commitment, Focus, Openness, Respect, and Courage. Let's have a look what living the Scrum Values can bring to the Spint Retrospective.

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Mentalidad de producto, el cambio de manera de pensar

La mentalidad de proyecto y la mentalidad de producto son dos enfoques diferentes para el desarrollo de productos. Primero, la mentalidad de proyecto se centra en la entrega de un producto o servicio en un plazo y presupuesto determinados. Por otro lado, la mentalidad de producto , por su parte, se centra en la creación de un producto o servicio. Eso hace que se satisfaga las necesidades de los usuarios y genere valor para el negocio.

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Une journée dans la vie d'un scrum master

Découvrez le quotidien d'un Scrum Master ! Le guide Scrum n'est pas prescriptif sur ses taches? Plongez au cœur d'une journée type et démystifiez ce rôle essentiel. Si vous vous demandez réellement ce que fait un Scrum Master ou si vous souhaitez mieux comprendre sa valeur, cette vidéo est pour vous.

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Artéfact dans scrum : L'Incrément Expliqué

Vous voulez comprendre le cœur de Scrum ? Regardez cette vidéo explicative sur les incréments !

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr