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Regaining Customer Trust: Two Strategies for Authenticity in the Era of Generative AI and Programmatic Content

International Institute for Learning

In 2017, an Ipsos survey found that ‘69% of consumers distrust brand advertising’ and an InMoment survey in 2018 found that 75% of consumers found personalisation ‘creepy’, and as Evan Davis summarised on his BBC Radio show on Advertising, “something that is too narrowly targeted is a little bit suspect”.

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AI Hype vs. Reality: Project Management Reimagined

The IIL Blog

.” – Bank of America Merrill Lynch report (2019) There are also projections about specific types of jobs: “Human nurses will soon become obsolete with the rise of AI nurses that will provide better, cheaper, and more comprehensive healthcare.” Check out IIL’s Generative AI for Project Management Course!

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Implications of Artificial Intelligence on Project Management

The IIL Blog

By Eugene Bounds and Steve Ackert Recently, the buzzword artificial intelligence (AI) has been on everyone’s minds, not just in the tech world but across many industries, including project management. Eugene is a Strategy and Management Consultant with three decades of Information Technology and Program Execution experience.