Regaining Customer Trust: Two Strategies for Authenticity in the Era of Generative AI and Programmatic Content
International Institute for Learning
APRIL 26, 2023
In 2017, an Ipsos survey found that ‘69% of consumers distrust brand advertising’ and an InMoment survey in 2018 found that 75% of consumers found personalisation ‘creepy’, and as Evan Davis summarised on his BBC Radio show on Advertising, “something that is too narrowly targeted is a little bit suspect”.
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