Customer Retention: Tools, Metrics, and Strategies for Scalable Growth
Proofhub
SEPTEMBER 29, 2022
Reichheld and Phil Schefter showed that customer acquisition costs are relatively high for online businesses, costing 20–40% more than traditional retail outlets, in “The Economics of E-Loyalty.” Find high-risk situations that frequently result in churn, such as shopping cart abandonment or ignored surveys. Frederick F.
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