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Regaining Customer Trust: Two Strategies for Authenticity in the Era of Generative AI and Programmatic Content

International Institute for Learning

Generative AI will mean a radical personalisation of marketing content which could further erode consumer trust. Here are two strategies that will promote authenticity – double down on generating ‘earned media’ and start measuring ‘earned growth’ as a separate marketing channel. So, what can marketers do to regain trust?

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Project Management and Artificial Intelligence: Bring It On!

The IIL Blog

By Alan Zucker November 8, 2023 Artificial Intelligence (AI) will transform project management. Gartner estimated that AI may replace 80% of project management activities by 2030. A recent article in Harvard Business Review described “How AI Will Transform Project Management”. I say, “Bring it on!”

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Agile Transformation: ChatGPT or McBoston?

Scrum.org

This article is another excursion into this nascent yet fascinating new technology of generative AI and LLMs and the future of knowledge work. If technology can pass a Wharton MBA exam , maybe, it deserves some attention. We thought that AI might initially come after simple office jobs.

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Project Management Artifacts: Essential Tools to Enhance Project Management

Project Pulse Journal

Review this brief guide to help you overcome this and learn more about how to effectively use models, techniques, and artifacts to accomplish your project endeavors, increase productivity, and eventually succeed in your project. Scrum methodology and the Adaptive Project Framework (APF) can guide you on this.

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A ChatGPT Job Interview for a Scrum Master Position

Scrum.org

TL; DR: A ChatGPT Job Interview for a Scrum Master Position. Can a large language model, not specializing in anything “agile,” pass a screening interview for a Scrum Master position? In this ChatGPT job interview, I put OpenAI’s latest generative AI to the test. Shall I notify you about articles like this one?

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