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The unbreakable bond: How outstanding service = brand loyalty

Rebel’s Guide to PM

This overwhelming majority demonstrates that service excellence transcends other considerations and has a big influence on brand views. A massive 96% of consumers say that exceptional service is critical in their choice to stay loyal to a business [i]. In addition, 89% of consumers moved to rivals after having a bad customer experience [ii].

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How to Spot Trends Early and Pivot Your Marketing Strategy

Workamajig

Brands, retailers, and reviewers who deal in VR headsets. Follow Influencers. Influencers, for better or for worse, shape trends (and the resulting demand). Get a bunch of powerful influencers onboard, and you can convincingly change a season’s dominant fashion colors and favorite song. Track Online Retailers.

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Regaining Trust: The Winners and Losers of a More Cautious Tomorrow

Leading Answers

Availability bias  – The tendency to overestimate the likelihood of events with greater “availability” in our memory, which is influenced by how recent the memories are or how emotionally charged they may be. People are not going to forget COVID-19 for a long time, and will likely behave disproportionally to the risk of a similar event.

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